Practical insights for sales force digitalization success
Andris A. Zoltners, Prabhakant Sinha, Dharmendra Sahay, Arun Shastri and Sally E. Lorimer
| Year of publication: |
2021
|
|---|---|
| Authors: | Zoltners, Andris A. ; Sinha, Prabhakant ; Sahay, Dharmendra ; Shastri, Arun ; Lorimer, Sally E. |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 41.2021, 2, p. 87-102
|
| Subject: | digital success checklist | omnichannel | sales analytics | sales force digitalization | Salespeople | Verkaufspersonal | Digitalisierung | Digitization | Verkauf | Selling | Erfolgsfaktor | Success factor | Außendienst | Field sales force | Vertriebs-Informationssystem | Sales information system | Vertrieb | Physical distribution | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2021.1908144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584534