Practical pricing : translating pricing theory into sustainable profit improvement
Michael Calogridis
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Calogridis, Michael |
| Publisher: |
New York, NY : Palgrave Macmillan |
| Subject: | Preismanagement | Pricing strategy | Kalkulation | Cost estimation | Preisführer | Price leadership | Strategisches Management | Strategic management | Preistheorie | Price theory | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 190 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index 1001 |
| ISBN: | 978-0-230-61460-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003836203