Practical pricing : translating pricing theory into sustainable profit improvement
Michael Calogridis
Year of publication: |
c 2010
|
---|---|
Authors: | Calogridis, Michael |
Publisher: |
New York, NY : Palgrave Macmillan |
Subject: | Preismanagement | Pricing strategy | Kalkulation | Cost estimation | Preisführer | Price leadership | Strategisches Management | Strategic management | Preistheorie | Price theory | Preispolitik |
Description of contents: | Table of Contents [gbv.de] |
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