Practice Management-Marketing - MEET THE PRESS - Acquiring a more visible and authoritative public image can help a CPA firm generate new business. CPAs who prepare and send informative news releases -- Or even invite a reporter to lunch -- Are taking important steps to establish their name in the marketplace, the authors say.
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|Authors:||Goldfarb, Stephen ; Dunbar, Linda|
Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 194.2002, 1, p. 39-48
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