Practicing advertising researchers and their views of academic researchers
J. Steven Kelly
| Year of publication: |
1987
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|---|---|
| Authors: | Kelly, J. S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 15.1987, 3, p. 257-268
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| Subject: | Medienberufe | Media professions | Werbung | Advertising | Forschung | Research | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001029642