Practitioner prognostications on the future of online marketing
Year of publication: |
2010
|
---|---|
Authors: | Valos, Michael J. ; Ewing, Michael ; Powell, Irene H. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 3/4, p. 361-376
|
Subject: | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor | Qualitative Methode | Qualitative method |
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