Practitioners' Evolving Views on Product Placement Effectiveness

THE "OTHER ADVERTISING" - Practitioners' Evolving Views on Product Placement Effectiveness - A survey of practitioners involved with product placements in U.S. feature films finds an extensive list of brand and executional factors necessary for success. The results also reveal substantial changes in practitioners' views of placements since the mid 1990s.

Karrh, James A., (2003)

Applied public relations : cases in stakeholder management

Lamb, Larry, (2005)

Applied public relations : cases in stakeholder management

McKee, Kathy Brittain, (2015)