Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities
Year of publication: |
2010
|
---|---|
Authors: | Jayanti, Rama K. ; Singh, Jagdip |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 6, p. 1058-1081
|
Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Lernpsychologie | Learning psychology | Gesundheit | Health | USA | United States |
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