Extent:
253 S.
Series:
AMA-Schriftenreihe / American Management Association. - Düsseldorf : Econ, ZDB-ID 6337557. - Vol. 8
Type of publication: Book / Working Paper
Language: German
Notes:
Orig.-Ausg. gesondert u.d.T.: Aspects of modern marketing und: Marketing research organization and operation
Enthält Aufsätze
Source: