Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Harald Seeger
| Year of publication: |
2009
|
|---|---|
| Authors: | Seeger, Harald |
| Other Persons: | Seegers, Harald (contributor) |
| Publisher: |
München : mi-Wirtschaftsbuch, FinanzBuch Verl. |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Markenführung | Brand management | Verpackung | Packaging | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Design |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 447 S. Ill., graph. Darst. 170 mm x 240 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturverz. S. 407 - 431 Ersatzexemplar |
| ISBN: | 978-3-86880-010-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785425