Praxisbuch Produktmanagement : Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl
Rainer H. G. Großklaus
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Großklaus, Rainer H. G. |
| Publisher: |
München : mi-Wirtschaftsbuch, FinanzBuch Verl. |
| Subject: | Produktmanagement | Product management | Strategisches Management | Strategic management | Marktforschung | Market research | Markenimage | Brand image | Werbeplanung | Advertising planning | Preismanagement | Pricing strategy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 415 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Handbuch ; Handbook |
| Language: | German |
| ISBN: | 978-3-636-03103-7 ; 3-636-03103-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003456598