Pre- and post-rebranding performance evaluation : a case study of selected Indian banks
Pushpanjali Kaul, Sangeeta Arora
| Year of publication: |
2021
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|---|---|
| Authors: | Kaul, Pushpanjali ; Arora, Sangeeta |
| Published in: |
International journal of financial services management : IJFSM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-8062, ZDB-ID 2436140-9. - Vol. 11.2021, 1, p. 1-26
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| Subject: | rebranding | banks | name and logo change | financial performance | change management | marketing strategy | brand identity and strategy change | Axis Bank | Canara Bank | firm value | Bank | Indien | India | Organisatorischer Wandel | Organizational change | Markenführung | Brand management | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJFSM.2021.115742 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598667