Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations
Kevin K. Byon and Juha Yoon, Alex Gang, Juho Park, and Paul M. Pedersen
| Year of publication: |
2025
|
|---|---|
| Authors: | Byon, Kevin K. ; Yoon, Juha ; Gang, Alex ; Park, Juho ; Pedersen, Paul M. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 26.2025, 1, p. 76-91
|
| Subject: | Country image | Destination image | Mega sport events | Visit intention | World cup | Sportveranstaltung | Sport event | Herkunftsbezeichnung | Designation of origin | Destinationsmanagement | Destination management | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Großveranstaltung | Big event | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-07-2024-0154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417306