Pre-purchase information search : too many sources to choose
Patricia Liebesny Broilo and Lélis Balestrin Espartel (Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre, Brazil), and Kenny Basso (Faculdade Meridional, IMED, Passo Fundo, Brazil)
| Year of publication: |
2016
|
|---|---|
| Authors: | Broilo, Patricia Liebesny ; Espartel, Lélis Balestrin ; Basso, Kenny |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 3, p. 193-211
|
| Subject: | Marketing communications | Consumer behavior | Information sources | Consumer confusion | Pre-purchase search | Offline/online scenario | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-07-2015-0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567073