Pre-test-market research of new packaged-goods products : a user orientation
Joel Levine
| Year of publication: |
1981
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|---|---|
| Authors: | Levine, Joel |
| Published in: |
New-product forecasting : models and applications. - Lexington, Mass. : Lexington Books, ISBN 0-669-04102-5. - 1981, p. 285-290
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002365398