Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Year of publication: |
2023
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Authors: | Zietsman, Mariëtte Louise ; Mostert, Pierre ; Svensson, Göran |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 22.2023, 4, p. 330-353
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Subject: | attitudinal loyalty | banking | behavioral loyalty | Business-to-business (B2B) relationships | economic satisfaction | non-economic satisfaction | perceived price | perceived value | price fairness | service quality | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Bank | Bankgeschäft | Banking services |
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