Predicting consumer adoption of branded subscription services : A prospect theory perspective
| Year of publication: |
2020
|
|---|---|
| Authors: | Day, Steven ; Godsell, Janet ; Masi, Donato ; Zhang, Wanrong |
| Published in: |
Business Strategy and the Environment. - Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 29.2020, 3 (20.01.), p. 1310-1330
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/bse.2435 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012188858