Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Christopher Rumpf, Felix Boronczyk, Christoph Breuer
| Year of publication: |
2020
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|---|---|
| Authors: | Rumpf, Christopher ; Boronczyk, Felix ; Breuer, Christoph |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 208-217
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| Subject: | Artificial neural network | Eye tracking | Indirect marketing | Simulation model | Visual attention | Simulation | Neuronale Netze | Neural networks | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Prognoseverfahren | Forecasting model | Wahrnehmung | Perception | Theorie | Theory | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.03.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237802