Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender
Nisar Ahmed Channa, Beenish Tariq and Altaf Hussain Samo, Niaz Hussain Ghumro and Naveed Akhtar Qureshi
| Year of publication: |
2022
|
|---|---|
| Authors: | Channa, Nisar Ahmed ; Tariq, Beenish ; Altaf, Hussain ; Ghumro, Niaz Hussain ; Qureshi, Naveed Akhtar |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 2, p. 410-436
|
| Subject: | Environmental attitude | Environmental concern | Green purchase behavior | Organismic integration theory | Peer influence | Self-determination theory | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Geschlecht | Gender | Verbrauchereinstellung | Consumer attitudes | Öko-Marketing | Green marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-12-2020-0215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369905