Predicting customer lifetime value for hypermarket private label products
Hsin-Hui Lin, Hsien-Ta Li, Yi-Shun Wang, Timmy H. Tseng, Ya-Ling Kao, Min-Yi Wu
| Year of publication: |
August 2017
|
|---|---|
| Authors: | Lin, Hsin-Hui ; Li, Hsien-Ta ; Wang, Yi-Shun ; Tseng, Timmy H. ; Kao, Ya-Ling ; Wu, Min-Yi |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 18.2017, 4, p. 619-635
|
| Subject: | private label product | hypermarket | repurchase intention | customer lifetime value | store awareness | store image | image fit | Kundenwert | Customer value | Handelsmarke | Store brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing | SB-Warenhaus | Hypermarket | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2017.1308879 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780748