Predicting customer loyalty to Airbnb using PLS-SEM : the role of authenticity, interactivity, involvement and customer engagement
Rezarta Sallaku and Vania Vigolo
| Year of publication: |
2024
|
|---|---|
| Authors: | Sallaku, Rezarta ; Vigolo, Vania |
| Subject: | Authenticity | Interactivity | Involvement | Customer engagement | Customer loyalty | Sharing economy | Airbnb | Italian tourists | Accommodation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-12-2021-0348 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014548986