Predicting Customer Retention and Profitability by Using Random Forests and Regression Forests Techniques
Year of publication: |
2004-12
|
---|---|
Authors: | LARIVIÈRE, B. ; POEL, D. VAN DEN |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | Data mining | Customer relationship management | Customer retention and profitability | Random forests and regression forests |
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