Predicting future trends of media elements in hotel marketing by using change propensity analysis
Hyekyung Lim, Jeong-Gil Choi, Armigon Akhmedov, Jellna Chung
| Year of publication: |
2019
|
|---|---|
| Authors: | Lim, Hyekyung ; Choi, Jeong-gil ; Akhmedov, Armigon ; Chung, Jellna |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 82.2019, p. 270-277
|
| Subject: | Media elements | Media marketing | Hotel marketing | Change propensity analysis (CPA) | Hotellerie | Hotel industry | Mediensektor | Media industries | Kommunikationsmedien | Communication media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012121795