Predicting label brand loyalty : a comparison of two models using a partial least square-structural equation modeling
Sedki Karoui, Azza Temessek Behi, Dorsaf Fehri, Samy Belaid, Jérôme Lacoeuilhe
| Year of publication: |
2024
|
|---|---|
| Authors: | Karoui, Sedki ; Behi, Azza Temessek ; Fehri, Dorsaf ; Belaid, Samy ; Lacoeuilhe, Jérôme |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103852, p. 1-11
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| Subject: | Categorization theory | Cross-validated predictive ability test (CVPAT) | PLB loyalty | PLS-SEM prediction-oriented model selection | Store trust | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Schätztheorie | Estimation theory | Markentreue | Brand loyalty | Vertrauen | Confidence | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015100806