Predicting mobile advertising response using consumer colocation networks
Year of publication: |
July 2017
|
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Authors: | Zubcsek, Peter Pal ; Katona, Zsolt ; Sárváry, Miklós |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 4, p. 109-126
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Subject: | mobile commerce | mobile targeting | location-based advertising | price promotion | network analysis | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Werbung | Advertising | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Verkaufsförderung | Sales promotion |
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