Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Nils Wlömert, Felix Eggers
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Wlömert, Nils ; Eggers, Felix |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 1, p. 195-210
|
| Subject: | Conjoint analysis | Dual response | No-choice option | Incentive alignment | Choice models | External validity | Conjoint-Analyse | Marktforschung | Market research | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model | Externer Effekt | Externalities | Diskrete Entscheidung | Discrete choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9326-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445990