Predicting online donation intention in donation-based crowdfunding apps : a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns
Viral Bhatt, Sudhir Pandey, Ritesh Patel, Shamrao Ghodake, Harsha Jariwala, and Sujo Thomas
| Year of publication: |
2025
|
|---|---|
| Authors: | Bhatt, Viral ; Pandey, Sudhir ; Patel, Ritesh ; Ghodake, Shamrao ; Jariwala, Harsha Vijaykumar ; Thomas, Sujo |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 37.2025, 1, p. 80-104
|
| Subject: | Crowdfunding | DBC apps | online anthropomorphism | online donation intention | online privacy concern | online satisfaction | online trust | Datenschutz | Data protection | Vertrauen | Confidence | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Fundraising | Mobile Anwendung | Mobile application | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing | Datensicherheit | Data security | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2024.2351012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191893