Predicting online shopping cart abandonment with machine learning approaches
Theresa Maria Rausch, Nicholas Daniel Derra and Lukas Wolf
| Year of publication: |
2022
|
|---|---|
| Authors: | Rausch, Theresa ; Derra, Nicholas Daniel ; Wolf, Lukas |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 1, p. 89-112
|
| Subject: | classification | e-commerce | machine learning | prediction | shopping cart abandonment | supervised learning | Künstliche Intelligenz | Artificial intelligence | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785320972526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794300