Predicting online travel adoption intention of an Indian consumer : a SEM-neural network approach
Chakravarthi Koundinya
| Year of publication: |
2019
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|---|---|
| Authors: | Koundinya, Chakravarthi |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 9.2019, 2, p. 348-375
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| Subject: | Online Ticketing | Online Travel | Neural Network Technology Adoption | Online Adoption Intention | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Social Web | Social web | Neuronale Netze | Neural networks | Reisevermittler | Travel agency | Indien | India | Online-Marketing | Internet marketing | Online-Buchungssystem | Online booking system | Urlaubsverhalten | Holiday behaviour | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/tel.2019.92026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012005452