Predicting opinion leadership based on demographics : a study for mobile telecom services
Lokesh Jasrai
| Year of publication: |
2024
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|---|---|
| Authors: | Jasrai, Lokesh |
| Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 13.2024, 2, p. 190-207
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| Subject: | demographics | opinion leadership | binomial logistic regression | word-of-mouth communication | diffusion and marketing strategies | forward LR method | telecom service | Telekommunikation | Telecommunications | Virales Marketing | Viral marketing | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPSPM.2024.137196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015070791