Predicting repurchase intentions with website usability : a parallel mediation of perceived customers satisfaction and service quality confirmation
Ella Mittal, Parvinder Kaur
| Year of publication: |
2024
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|---|---|
| Authors: | Mittal, Ella ; Kaur, Parvinder |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 15.2024, 2, p. 223-239
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| Subject: | customer satisfaction | repurchase intentions | service quality confirmation | SQC | website usability | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Website | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Benutzerfreundlichkeit | Usability | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2024.137130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063939