Predicting the antecedents of consumers' intention toward purchase of mutual funds : a hybrid PLS-SEM-neural network approach
Year of publication: |
2023
|
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Authors: | Mishra, Anand Kumar ; Bansal, Rohit ; Maurya, Prince Kumar ; Kar, Sanjay Kumar ; Bakshi, Palvinder Kaur |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 2, p. 563-587
|
Subject: | behavioural finance | consumer behaviour | COVID-19 | financial awareness | mutual funds | theory of planned behaviour | Konsumentenverhalten | Consumer behaviour | Investmentfonds | Investment Fund | Verbrauchereinstellung | Consumer attitudes | Anlageverhalten | Behavioural finance | Coronavirus |
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