Predicting the consumer's purchase intention of durable goods : an attribute-level analysis
Year of publication: |
January 2019
|
---|---|
Authors: | Bag, Sujoy ; Tiwari, Manoj Kumar ; Chan, Felix T. S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 94.2019, p. 408-419
|
Subject: | Online search | Consumers review | Sentiment analysis | Social perception score | Linear regression analysis | Nonlinear regression analysis | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Schätztheorie | Estimation theory | Dauerhafte Konsumgüter | Durable goods | Prognoseverfahren | Forecasting model | Online-Handel | Online retailing |
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