Predicting the determinants of mobile TV adoption in an emerging market : moderating effect of gender and age
Khushbu Madan, Rajan Yadav and Dimpy Sachar
| Year of publication: |
2024
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|---|---|
| Authors: | Madan, Khushbu ; Yadav, Rajan ; Sachar, Dimpy |
| Published in: |
Metamorphosis : a journal of management research. - London : Sage Publishing, ISSN 2348-9324, ZDB-ID 2857790-5. - Vol. 23.2024, 2, p. 142-157
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| Subject: | Mobile TV | technology adoption | structural equation modelling | individual viewing experience | India | Indien | Innovationsakzeptanz | Innovation adoption | Geschlecht | Gender | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion | Schwellenländer | Emerging economies | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09726225241282729 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158134