Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder
| Year of publication: |
2012
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| Authors: | Sood, Ashish ; James, Gareth M. ; Tellis, Gerard J. ; Zhu, Ji |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 6, p. 964-979
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