Predicting time-to-churn of prepaid mobile telephone customers using social network analysis
Year of publication: |
September 2016
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Authors: | Backiel, Aimée ; Baesens, Bart ; Claeskens, Gerda |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 67.2016, 9, p. 1135-1145
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Subject: | decision support systems | telecommunications | churn prediction | social network analysis | survival analysis | Soziales Netzwerk | Social network | Management-Informationssystem | Management information system | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Telekommunikation | Telecommunications |
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