Predicting transitions in alcohol buying behaviour
Giang Trinh, John Dawes and Byron Sharp
| Year of publication: |
2025
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| Authors: | Trinh, Giang ; Dawes, John ; Sharp, Byron |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 41.2025, 7/8, p. 599-620
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| Subject: | Alcohol | buyer behaviour | negative binomial distribution | purchasing | social responsibility | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Alkoholpolitik | Alcohol policy | Corporate Social Responsibility | Corporate social responsibility | Wahrscheinlichkeitsrechnung | Probability theory | Alkoholisches Getränk | Alcoholic beverage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2025.2495808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015526616