Predicting trends and building strategies for consumer engagement in retail environments

Giuseppe Granata (University of Cassino and Southern Lazio, Italy), Andrea Moretta Tartaglione (University of Cassino and Southern Lazio, Italy), Theodosios Tsiakis (Alexander Technological Educational Institute of Thessaloniki, Greece), editors

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--

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Year of publication:	[2019]
Other Persons:	Granata, Giuseppe (ed.) ; Moretta Tartaglione, Andrea (ed.) ; Tsiakis, Theodosios (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade

Extent:	1 Online-Ressource (xvi, 413 Seiten) Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
ISBN:	978-1-5225-7857-4 ; 978-1-5225-7856-7
Other identifiers:	10.4018/978-1-5225-7856-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394013