Predicting Users’ Future Level of Communication Activity in Online Social Networks: A First Step towards More Advertising Effectiveness
Year of publication: |
2011-08-01
|
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Authors: | Probst, Florian |
Institutions: | Institut für Betriebswirtschaftslehre <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Wirtschaftsinformatik <2> |
Subject: | Prognose | Werbung | advertising | Soziales Netzwerk | Stochastisches Modell |
Extent: | 397312 bytes 11 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Market research ; Media management ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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