Predicting viewer gifting behavior in sports live streaming platforms : the impact of viewer perception and satisfaction
Haoyu Liu, Kim Hua Tan, Kulwant Pawar
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Haoyu ; Tan, Kim Hua ; Pawar, Kulwant |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 599-613
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| Subject: | Engagement behavior | Machine learning | Social live streaming services | Sports live steaming platforms | Value perception | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Digitale Plattform | Digital platform | Künstliche Intelligenz | Artificial intelligence | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.02.045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013185018