Predicting web site audience demographics using content and design cues
Iljoo Kim, Gautam Pant
| Year of publication: |
2019
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|---|---|
| Authors: | Kim, Iljoo ; Pant, Gautam |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 5, p. 718-730
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| Subject: | Machine learning | Predictive analytics | Text classification | Audience demographics | Künstliche Intelligenz | Artificial intelligence | Website | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Klassifikation | Classification | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.11.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012028963