Predictive competitive intelligence with prerelease online search traffic
Oliver Schaer, Nikolaos Kourentzes, Robert Fildes
| Year of publication: |
2022
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|---|---|
| Authors: | Schaer, Oliver ; Kourentzes, Nikolaos ; Fildes, Robert |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 10, p. 3823-3839
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| Subject: | competitive intelligence | Google Trends | market analysis | new product forecasting | Wettbewerbsanalyse | Competitive analysis | Suchmaschine | Search engine | Prognoseverfahren | Forecasting model | Marktforschung | Market research |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013419406