Predictors of social media influencer marketing effectiveness : a comprehensive literature review and meta-analysis
Katja Spörl-Wang, Franziska Krause, Sven Henkel
| Year of publication: |
2025
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|---|---|
| Authors: | Spörl-Wang, Katja ; Krause, Franziska ; Henkel, Sven |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 114991, p. 1-15
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| Subject: | Social media | Influencer marketing | Influencer marketing effectiveness | Literature review | Meta-analysis | Social media influencers | Social Web | Social web | Influencer | Online-Marketing | Internet marketing | Meta-Analyse | Bibliometrie | Bibliometrics | Marketing | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114991 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015154429