//-->
Empirical preference orderings and applied demand analysis
Maks, Johannes A. H., (1980)
Modelling consumer preference formation
Schokkaert, Erik, (1982)
Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement ; with 12 tables
Zwerina, Klaus, (1997)
The emotional nature of decision trade-offs
Luce, Mary Frances, (2001)
Consumer decision making : a choice goals approach
Bettman, James R., (2008)
Minimizing negative emotions as a decision goal : investigating emotional trade-off difficulty
Luce, Mary Frances, (2005)