Preferences and willingness to pay for green hotel attributes in tourist choice behavior : the case of Taiwan
Chou Chia-Jung; Chen Pei-Chun
Year of publication: |
2014
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Authors: | Chia-Jung, Chou ; Pei-Chun, Chen |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 7/8, p. 937-957
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Subject: | Choice experiment | environmental hotel | green consumer behaviors | green marketing | stated preference | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Taiwan | Hotellerie | Hotel industry | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Urlaubsverhalten | Holiday behaviour | Offenbarte Präferenzen | Revealed preferences | Umweltmanagement | Environmental management | Experiment | Präferenztheorie | Theory of preferences | Ökotourismus | Ecotourism | Umweltschutz | Environmental protection |
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