Preferences of youth in relation to the origin of brands - romanian and foreign - and its main motivation
Laura Catalina Timiras
| Year of publication: |
2016
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|---|---|
| Authors: | Timiras, Laura Catalina |
| Published in: |
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : [Verlag nicht ermittelbar], ISSN 2344-1321, ZDB-ID 2733245-7. - Vol. 23.2016, p. 69-74
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| Subject: | direct research | preferences | reasons | domestic brand | foreign brand | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Rumänien | Romania | Markenimage | Brand image | Jugendliche | Youth | Auslandsinvestition | Foreign investment | Herkunftsbezeichnung | Designation of origin |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.29358/sceco.v0i23.361 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011800395