Preisdifferenzierungim Supply Chain Management

In the field of marketing, pricing is a valuable and long-established steering tool. But inthe logistics context of co-operative strategies like supply chain management, this fieldis mainly neglected. Therefore, the author describes the basic principles and effects ofprice differentiation and suggests some further research regarding pricing in SCM considerationsas well as co-operative pricing concepts....

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Year of publication:	2010-05-01
Authors:	Koppers, Laura
Institutions:	Institut für Logistik- & Dienstleistungsmanagement <Essen>
Subject:	Gewinnmaximierung \| Supply Chain Management \| Preisdifferenzierung

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1 Einleitung
2 Zielsetzung der Gewinnmaximierung
2.1 Theorie
2.2 Praxis
2.3 Diskurs
3 Konzept und Elemente des Pricing
3.1 Definition
3.2 Zielsetzungen
3.3 Strategien
3.4 Instrumente
4 Gewinnmaximierung durch Pricing
4.1 Hintergrund
4.2 Berechnung
4.3 Voraussetzungen
4.4 Beispiele
4.5 Implikationen
5 Zusammenfassung und Ausblick
Literaturverzeichnis

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