Extent:
XX, 287 S.
graph. Darst.
21 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
Thesis:
Zugl.: Magdeburg, Univ., Fak. für Wirtschaftswissenschaften, Diss., 2000
Notes:
Literaturangaben
ISBN: 382447302X
Classification: Marketing
Source: