Premium Payoffs From Cross-Selling When Firms Combine - Merging to get more products and services into the hands of more customers is a viable strategic goal. But cross-selling programs often wind up with more fizzle than sizzle. The drives that succeed go well beyond lip service and systematically develop strong marketing approaches based on unifying the sales forces and shoring up customer ...
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|Authors:||Clemente, Mark N. ; Greenspan, David S.|
Mergers & acquisitions. - New York, NY : Investment Dealers' Digest, ISSN 0026-0010, ZDB-ID 8628555. - Vol. 34.1999, 1, p. 29-33
Clemente, Mark N., (1999)
Clemente, Mark N., (1996)
Clemente, Mark N., (1997)
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