Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
| Year of publication: |
2011
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|---|---|
| Authors: | Reast, Jon ; Lindgreen, Adam ; Palihawadana, Dayananda ; Spickett-Jones, Graham ; Barnes, Bradley |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 3 (1.3.), p. 336-361
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