How the presence of employee avatars affects metaverse shopping behavior : "can I help you buy condoms?" : virtual sales promotions in embarrassing shopping settings
Darius-Aurel Frank, Jason DiPalma, Sascha Steinmann, Tobias Otterbring
| Year of publication: |
2024
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|---|---|
| Authors: | Frank, Darius-Aurel ; Dipalma, Jason ; Steinmann, Sascha ; Otterbring, Tobias |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 3, p. 335-352
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| Subject: | avatars | embarrassment | Metaverse | sales promotions | social presence | virtual reality | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015071680